Supporting Defunkify's sustainable cleaning goals with enzymatic ingredient formula and recyclable packaging

Read how we provided formulation guidance and benchmark testing to support the transition from single-use plastic packaging and optimized a new formula with best-in-class enzymes.

Defunkify is an emerging company on a journey to continuous improvement, determined to provide the market with environmentally conscious, safe, high-performing home cleaning products reliant on green chemistry. CBS joined this journey to help Defunkify reformulate its liquid laundry detergent and replace single-use plastic packaging with an easily recyclable non-plastic container.

Our homecare and industrial cleaning formulation laboratory at the Houston Solution Center conducted performance testing to validate that the new laundry formula will perform compared to the competitive benchmarks. This testing included multiple rounds of stain swatch cleaning, varying enzyme lead and dosage levels on protease-responsive and surfactant-responsive stains. Additional testing was conducted on swatches containing extracellular DNA (eDNA), which correlates to body grime and odor elimination.

With Defunkify’s mission to produce environmentally safe, low-impact products came a variety of standards the formula must meet: EPA Safer Choice, Green Seal, Environmental Working Group (EWG) Verified Guide to Healthy Cleaning, Leaping Bunny, Whole Foods Standards, Target Clean Criteria, no sulfates, 1,4-dioxane regulations compliant, and readily biodegradable. We provide regulatory support to help customers attain NGO approvals and meet these standards.

Being a global company with an extensive North American footprint and reliable supply chain solutions, Cbs was able to assist with the transition from U.S.-based production to Canada and provide continuity of supply and logistics support.

Building on the success of the enzymatic liquid laundry detergent, we also helped Defunkify optimize and expand their sustainable cleaning product line, including its stain remover spray, powder detergent, dishwasher detergent, and hand dishwash (launching soon).